Project Timeline

Initial Engagement: December 2023 to April 2024

Client: Outsourcing

Industry: Lead Generation

Links Built: 17

This well-known client, a leading source of outsourcing industry and resources, approached Avija Digital looking to improve their online visibility and organic traffic.

Over five months, Avija Digital implemented a comprehensive link-building strategy that significantly enhanced the client’s digital footprint.

Our Strategy:-

Our link-building strategy for an Outsourcing client focused on the following key components:

Targeted Outreach: Identified high-authority websites and industry-relevant platforms for potential backlinks.

This involved extensive research to ensure links were both high-quality and contextually relevant.

Relationship Building: Cultivated relationships with industry influencers, bloggers, and webmasters to facilitate organic link placements.

This approach yielded immediate results and set the stage for long-term collaboration and link acquisition.

Diversified Link Sources: Ensured a mix of backlinks from various sources, including guest posts, niche edits, link exchanges, and editorial mentions.

This diversification helped create a natural link profile that was robust and resilient.

Continuous Monitoring and Adjustment: Regularly analyzed the performance of acquired links and made necessary adjustments to the strategy.

This iterative process ensured that the link-building efforts remained aligned with evolving search engine algorithms and industry trends.

Competitor Analysis

A thorough competitor analysis was a crucial part of our strategy to ensure that they could effectively outperform its competitors.

The key steps included:

• We identified major competitors in the outsourcing industry that had strong online presences and high domain authority.
  
  
• We then analyzed the backlink profiles of competitors to understand their link-building strategies. This involved identifying the types of websites linking to them, the quality of those links, and the content that attracted these backlinks.
  
  
• Never ignore the content on competitor sites.
  
  
• It helped us create content that was not unique but also filled voids in the current market, making it more attractive for backlinks.
  
  
• We created a list of KWs that we wanted to target. Keyword strategies of competitors to identify high-value keywords that they could target.
  
  
• In the end, we established benchmarks based on competitors’ traffic, keyword rankings, and backlink profiles.

Achieved Results

The implementation of this strategy led to impressive results:

Increase in High-Quality Links: (17 Authoritative Links)

Secured 17 high-quality backlinks from authoritative websites, significantly enhancing the domain authority and credibility of a client.

Organic Traffic Surge: (75.17% Traffic Growth)

Achieved a remarkable 75.17% increase in organic traffic. This surge was a direct result of improved search engine rankings and increased visibility.

Growth in Traffic Value: (Value Increased from $10052 to $13246)

The average value of organic traffic saw a substantial increase, indicating a higher volume of valuable, conversion-ready visitors to the site.

Keyword Performance:

There was a tremendous 47% increase in the number of keywords for which we ranked their specific KWs.

Final Words:-

The collaboration between an Outsourcing client and Avija Digital showcases the transformative impact of a well-executed link-building strategy.

By securing high-quality backlinks, enhancing content relevance, and fostering industry relationships, Avija Digital not only boosted its online presence but also significantly increased its organic traffic and keyword rankings.